I
know that you’re blogging regularly and now you may have a blog with a
lot of articles. Your blog may be getting a lot of traffic.
But do you know that your readers are giving more interest only in your new posts?
Yes!
It’s true. About 80% of readers only looks for what’s new in a blog.
They never click on the ‘Older Posts’ whereas some old posts may contain
much more useful information then the new ones.
So, it’s your duty to make they check in to your old posts. You’ve to make a way so that they visit your old posts too.
Top 2 reasons why you should use some effort now:
- Your blog will get a less bounce rate i.e. the number of page views will increase.
- Your past works will not get dust. They will get a chance to become evergreen.
Here are some ways to make your readers visit your old posts:
-
Republish your old posts by adding some extra & new information.
If
you’ve written about a topic before then take it out and do some more
research on it. Surely you will get some more information about it now.
So add that info & make your old post a new and a more informative
post. If you do this your new readers will automatically visit that post
and your old readers will also love to read it once again.
-
Share your old posts on your Facebook page & also tweet the post on Twitter.
What
many of us do is, we only share our new posts links in the Social
Networking sites but we never give a damn to our old post links. This
only brings a lot of traffic to the new posts & our readers don’t
get the old post links. So along with sharing of new post links we
should share the old post links too
-
Use “related posts widget” to get traffic to some of your old posts.
Another
way to get traffic to your old posts is by showing related posts below
each post. This will help the readers to make a way to your old posts
after reading your new posts.
-
Use Inner linking tactics to get traffic to your old posts from new posts.
You
can make readers to visit your old posts by adding your old post links
to your new posts. This will automatically attract the interested
readers to click on the links. But you’ve to keep in mind that the new
post and the old post are written on the same topic. They must be
relevant. Otherwise your readers will never click on the links as they
may not be interested in your link.
-
Use “Featured Articles widget” or “custom links widget”.
If
you’re not using such type of widgets then you should try them once.
Using them you can manually set the links of your old posts. You can
even show snippets of your posts which will help in attracting your
readers.
-
Make a PDF using your old posts and give it as a freebie.
This
is a great way to attract new visitors and to make more subscribers.
You can just make a PDF of your old posts and give a copy of it to
anyone who subscribes your blog.
- Guest post on other blogs and get traffic to your old posts.
You
can easily search some good guest blogs of same niche and write an
article for them. By doing this you can get more exposure and traffic
your blog. But if you want traffic to only the old posts then you can
just add links of 1 or 2 posts to your guest post.
- Submit your already written articles to article directories.
By
submitting your already written articles you can get traffic to your
old posts without any effort. You just need to republish an article of
yours by attaching your old post links to it.
- Comment on other blogs with same niche to get exposure and traffic.
You
can search for some blogs which accept comments with links. There you
can just leave a kick-ass comment with the link of your old post.
- Create a new page “Evergreen Posts” and display the old posts in that page.
You
can just do it. It makes readers to click on the page and check which
posts are the evergreen ones. Now if the posts interest them, they will
just check them out.
Those
were some of the best ways to make your blog better and to keep your
old posts evergreen. If I’ve missed any point then do comment about it…
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